The beginning of this teaser trailer starts with a quick shot of Hugh Grant playing the prime minister and saying a couple of words before the music (‘All I want for Christmas’ By Mariah Carey) begins and the trailer flashes to two institutional references; the first being the logo of the production company, Universal Studios. The second is the logo of Studio Canal. There is a voice over explaining the situation of the film and the time that it is set. The screen then flashes to a low angle shot of a large Christmas tree in a shopping mall, establishing a theme of the movie and the time of setting being Christmas time. It also establishes this as a Christmas movie, released around this time also – so it gives the audience alot of clues to vital information through this use of the quick shot of the tree.
There is then also a shot of a temporary ice rink in the grounds of a large building, with the Christmas tree in the centre of the shot. This then fades to the image of Rowan Atkinson acknowledging an unseen character; this is a device for also establishing cast members in the film, with well known actors being featured in the trailer to capture the audience.
There is then a medium shot of two characters sitting together with presents surrounding them, while they talk wearing Santa hats. This also continues with the Christmas theme. There is then a shot of an actor jumping for joy off some steps up to a house, showing a comedic element to the movie, also establishing another theme. This then changes to a shot in a darkened room with only a bit of source lighting coming from a desk lamp, establishing a workplace, but also two people working together late at night beyond office hours, this already puts a sense of suspicions into the audiences minds as they watch this unravel. The shot is of a man walking towards the camera (who may be considered ‘eye-candy’ for the female audience, from his physical appearance), the shot then changes to the other person that he is looking past to camera to – we look from his perspective, over a computer screen to see Laura Linney’s face – this establishes another well known actor and also that she is the same woman from the scene before with all the presents. This moment from a scene shows an awkward acknowledgment between the two characters and hints at sexual tension between the two – highlighting a love theme of the film. The next shot then shows the man walking out of shot and away, showing their awkwardness of being in a room together even more so. The next shot is of Laura Linney getting annoyed as he leaves, obviously showing her exasperation and annoyance at herself for not saying anything to the man, this confirms some of our suspicions of their sexual tension.
Another scene is then shown of Alan Rickman (again, another famous British actor, which sets this movie to be a very British film with a well known ensemble cast) talking to Laura Linney and asking her how long she has loved the man – finally telling us for sure that she loves him. This scene is minus the voiceover so that the audience can concentrate on this scene. The theme of love is then continued and the audience begin to realise that this film will not just be about one love story or one element of love in it. The music then continues without the voiceover or vocals from the actors, and the next shot is of two people kissing in a dark street – also showing the significance of night. This shot focuses on the couple kissing, with the background of the empty street faded out, with blurry coloured Christmas lights in the right of the frame. There are also blurred white lights on the left of the screen. The audience can also establish these two actors quickly as well, at least definitely the woman who is the very well known British actress Keira Knightley.
This scene then quickly flashes to another scene of a couple kissing after a few seconds – with the male and female switched places to also establish the new couple kissing who are different to the last ones the other setting which is also blurred is also significant as it is so different, it looks to be daytime in a kitchen. The next shot is then of a small girl singing on a stage, showing a band and backing singers surrounding her – showing her importance, it almost gives the impression that the audience are looking at her from the perspective of someone who is in love with this girl and she is the focus of someone else’s attention as she stands in centre frame, with people surrounding her, a spotlight on her, and her clothing standing out more than the other people in the shot. There is also a high angle shot of some children dancing on the spot and getting excited, with bright coloured clothing and a warm orange coloured wall in the room they are in. This scene with the children shows them looking up to a character in the spot where the camera is placed. Are we replacing an adult that they are looking at? (hence the high angle shot from their perspective).
There is then a shot of the two characters we had already established as to having sexual tension and an unease around each other. This shot shows them running into each other’s arms in a bright white more homely environment, they share a passionate kiss – showing them getting their happy ending? There is then a shot of them in another room of the house, with them on separate sides of a wall as Linney secretly celebrates, and the man braces himself and prepares himself. The voiceover returns at this point to finish the sentiment that it is trying to get across with the trailer. There is then a new shot of the man we had previously seen to be kissing Keira Knightley holding up placards with messages on them as she watches him, and the camera is positioned in an over the shoulder shot near her. The shot then changes to his POV and shows Keira smiling and beaming at him. But the audience wonders what the placards are for, is it just a romantic gesture, or do they have to be secretive as she stands at her front door in her house and he is left outside.
We then see a shot with another new character, this time we see Liam Neeson, bending down to speak to a young boy in a crowded room with people walking around them and past the camera constantly, but with only these two characters in focus – showing their significance. The next shot then shows the camera panning round to see the little boy looking through a window and pressed up to it. Then, from his POV, we see the girl who was performing earlier in the trailer, and we know that she is the focus of his affection, as again she stands in centre frame, with the person in the background out of focus and blurred as the girl waves to the young boy, also showing the theme of love, and love being in different cases with different people. We then see a shot of a man outside on a sunny day in what looks like a foreign country, again, this shot is not in deep focus, so we are drawn to look at the character.
We can then see that the actor is Colin Firth, Yet another famous British actor, showing the theme of the British cinema and a quintessentially British film. As he runs toward the camera, the scene changes to a shot of Hugh Grant also running toward the camera down a set of stairs, in a very posh and stately looking hallway. He is also dressed in a suit, showing his importance, in contrast with Colin Firth, who was dressed in an old green jacket in a very sparse bit of countryside that doesn’t look particularly English. There is then a few shot of Keira Knightley and her man again, as she runs down the quiet street with the Christmas lights to catch up with him, as she reaches him the shot changes to a title ‘Love Actually’, the logo of the film with the red colouring for the ‘love’ part of the text. It then also has images of the actors/characters running across the top and bottom of the screen around this title, here we see more actors that we also did not see in the trailer. Another shot of Keira Knightley is shown as she opens the door to the camera. Then the shot changes again to another character to contrast between the scenes, and the characters differences, the same sentiment is then used again as Martine McCutcheon opens a door to the camera also. There is then a series of shots of the characters who are standing on the other side of the door. The song finishes with the prolonged ‘You’ as it flashes to each of the characters at the doors. There is then a final shot of Keira Knightley’s reaction, with logos, policies and information being shown along the bottom of the screen, depicting the production and distribution companies and the website and information for the film.