The trailer begins with some logos for media institutions that are involved in the productions, distribution and exhibition of the movie, these are brought in with a flying in sound. They are lined up in the middle of the screen for a more presentable effect, and are coloured in the scheme of silver and white which is being used for the movie, to establish it and make it recognisable. The silver logos and text glitter and sparkle like diamonds, creating a feminine and wealthy image, giving away themes and elements of the film, which is set in New York and is about four wealthy, fashion conscious women. (This is previously established to an audience, who have seen the television show before the movies. If not other audiences will know the genre of the movie and TV show, and will have some awareness of its earlier existence). The target audience for this movie are very aware of what the movie will contain and what they are expecting from the movie and trailer.
The music begins with a strong baseline drumbeat, which takes appropriate pauses to create effect from the lines that the characters speak. There is then the first shot of the trailer, showing a male character, dressed in a black suit, looking into the mirror, the camera lets the audience see the actors face in the mirror rather than just the back of his head, therefore the camera shot is at an angle so we can see him in the mirror and his real body, without the camera or crew being seen in the mirror. The shot shows the man straightening his bow tie and establishes the character, as many of the original audience will know, this character is Mr. Big, the main protagonist, Carrie Bradshaw’s husband. A pause in the music comes when Big states: “Wow” when he sees Carrie. The next shot then shows, the main protagonist, Carrie, on the other side of the room, wearing the same suit. This incorporates the comedic element of the themes of this film. The shot then changes to another angled shot of Mr. Big looking in the mirror, but from the other side and Carrie’s perspective. He looks in the mirror to the camera, making it more obvious that the camera is acting as Carrie’s POV, rather than Mr. Big talking to the camera he is talking to ‘her’.
A title then appears on the screen, with the silver and white theme, with a white background and a silver text coming in from the camera and getting smaller as it is stamped on. It tells you the date that the film is coming out, giving the audience the first bit of vital information, on its own so they have a chance to take it in. It then shows another scene from the movie with the four main characters being shown sitting at a table talking together, all wearing bright and colourful clothes, drawing attention to their fashion consciousness. It is also to draw attention to them in the frame, and all of the known characters are dressed in bright colours to get them noticed, whereas any extras or unknown persons are in greys, whites and blacks. Even the kids of the characters are dressed brightly to show their significance.
The change of scene is literally ‘flown in’ by an aeroplane with a whooshing sound and the aeroplane wipes one scene from the screen and brings in another, a high angle shot of four white cars driving up to a large building. As the camera pans up to the building, a camera flash effect is added, to make it look more glamorous and of importance, or the flash could be taken to be like a sparkle from a diamond, again inferring wealth and the finer things. The next shot is of the four girls, and the music takes a pause for Carrie’s line as they enter. The girls are again dressed brightly and fashionably, always drawing attention to their clothing, as they walk into the building. There is then another title with the silver and white theme saying ‘More fun’. This is then illustrated in the next shot of about a dozen men in a swimming pool, each showing their muscles and cheering. The shot after this shows Miranda imitating them and doing a call and response of this action. There is then a shot of Carrie laughing at this.
The next title states ‘More sex’ with a crash of cymbals and the shot following this is of a tanned and muscled man taking off a pair of sunglasses and looking down on Kim Catrall’s character, Samantha, who is gazing up at him longingly. This amuses the already current audience as they know this character for her sexuality mostly, and she can be seen as a comic character. The next shot is a low angle of Carrie and Samantha on a camel together, having a short conversation which the music stops for also.
The next title states: ‘More surprises’. The scene shown here is of Carrie and Miranda in a small market, showing its exclusivity and it’s quietness, with just a few Arab men in the background. The next shot is a long shot of the girls riding on camels, and the one after that is of lots of belly dancers in a club in bright coloured costumes. The lighting is coloured and misty to make them brighter in the dark room. There is then a quick shot of Carrie walking on the beach and then another shot of All four girls walking together in the desert. The next shot then refers back to the quiet market, and the two girls Carrie and Miranda turning in shock, and a quick blackout with a lack of music, at which point we get a close up shot of Aiden’s face, which is an element made for the current audience who already know who he is and know the storyline to know that this is a big surprise. There are also heartbeat sounds to accompany this moment. The next shot is of Charlotte screaming ‘Oh my god’ excitedly, acting as the audience’s voice and empathising with their emotion from this revelation.
The next title shows the actual title of the movie, which is in the silver and white theme and had a big sparkly ‘2’ in the middle of the screen with a diamond like effect in it. The main title is then dropped in on top of the ‘2’ in gold saying ‘sex and the city’ and the titles rotate on the screen. There is then a shot of Charlotte’s daughter and her, showing the time alterations between this movie and the last one. This is a helpful device by showing the child aging, therefore giving the audience an idea of how much time has passed in the fictional world. For this scene the pace of the music fades out, and the conversation between the child and Carrie takes prominence.
There is finally one more low angle shot of the girls on camels and then the final title of ‘may 27th’ and all of the logos and information like the website and Warner bros. Studios logos on it.
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