Casino Royale came out in 2006; and was an instant hit as the new James Bond series comeback. The background to this poster is a metallic like grey colour; that gives off the impression of seriousness and formality. This is then backed up with the evidence of Daniel Craig who portrays James Bond in a smart black suit, but with the bow tie undone – showing a sense of slight informality. He is also holding a gun, which shows the use of violence and weaponry in this film, which will interest a lot of the male gender audience as this is usually a point of interest in a film for this audience. There are then three separate images portrayed on the right hand side. The first, Is of a chase between two boats and a helicopter, if studied closely, one may be able to recognise the canals of Venice and surrounding buildings in this image. This Image gives an impression of action being featured in the film, and gives an idea as to what type of action. The second image is of the two leading cast members, Daniel Craig and Eva Green, also in the water, emphasising its presence featured in this film. This also shows the element of romance being featured in the film and again, opens doors for a wider audience to enjoy the film. The third and final image is much larger and shows an Aston Martin car driving past a large exploding building, showing more action scenes and the use of fast cars to excite an audience. These images are presented in a certain manner that looks like a gun barrel, a trait of the James Bond franchise, which defines it and makes it recognisable. The title is in a white text, centred and near the bottom of the poster. The text has a slight shadow to it, which is swept to the left to give the impression of movement and speed. The title is placed in such a way that the two ‘O’s are one above the other, with the ‘7’ placed strategically underneath to create the OO7 trademark for the James Bond films. The ‘7’ also features the well-known logo of the gun.
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