Thursday, 13 October 2011

Total Film Magazine: Inception Analysis.

This is a magazine cover for Total Film. The theme of this edition is based around the film Inception. This magazine is dated Summer 2010, when Inception was first released. This theme is used in the colour scheme and certain texts. Titled: “The mind-blowing issue”; this has relevance and is referring to Inception, which is a film that is set “In a world where technology exists to enter the human mind through dream invasion”. This film was also said to be one that got people thinking. Therefore the magazine has picked up on the mind element of this film and toyed with that idea in its themes. This is also portrayed in the tagline for Inception “Inside the ultimate head trip”. The colour scheme for the film Inception is seen to be blue, and this colour scheme is used on the front of the magazine with the image and the design of the ‘Total Film’ logo. The logo is made to look like an electronic device or the inside of a computer – which relates to the technology element of the film. The red text theme is used to highlight or make certain parts of the text bold and more noticeable. In order to capture the audience’s attention, certain text is in red and is then followed up with the information in white. The use of bold white text also makes some titles more noticeable, followed by normal white text to create a softened effect. There are also metallic silver texts which link to Inception and electronic/modern/technology. The magazine also has the conventional features, like the barcode, price, date of the issue and the website of the magazine. The cover also draws an audience in with the use of a star. In this case; Leonardo Di Caprio is the star, who can not only be regarded as a star but also perhaps as ‘eye candy’. The character appears to be holding a gun, and is wearing a black suit, with insinuates the use of the action genre in this particular film; perhaps making certain audience’s/readers want to know more information and read the article and the magazine.

Tuesday, 11 October 2011

Chicago Poster Analysis

Chicago, The film adaptation of the Broadway stage show Chicago the Musical was released in 2002. This poster uses made different devices to draw an audience in. The first device would be the use of stars. The poster has prominently featured the lead cast; Catherine Zeta-Jones, Renee Zellweger and Richard Gere. They are all looking toward the camera that took the photograph of them, making it look like they are looking out of the poster to the audience. Making a personal connection. The poster is predominantly black, to make the red ‘Chicago’s stand out. The black colouring has connotations to be “mysterious, sexy and sophisticated.” Black can also be the colour of mourning and rebellion. It also portrays murder and elements of good and evil. The two girls are also portraying the contrast of good and evil in black and white dresses. Both colours can represent good and evil in different instances. Each character has an element of red in their costumes, the girls with red lipstick and nails, and Billy Flynn with a red handkerchief. The red lipstick and nails are a trait found in the stage version of Chicago which have been transferred to film. The red gives connotation of being sexy, evil, blood (which is highly prominent in this film) beauty, courage and death. At the feet of the characters is the skyline and view of the buildings in Chicago, Illinois. The portrays the characters being larger than life and overruling the city. The two girls are holding guns behind their backs, showing a mischievous and sly side to both of them, as well as giving away character traits and elements included in the film. The tagline – written in red under the characters feet – is “If you can’t be famous, be infamous.” Which makes the audience think that the characters wish for fame, but become infamous in the process, or are obsessed with the notion of fame. The title; ‘Chicago’ is written in black outlined red, apart from the 2nd C, which is lit up bright red, and then enlarged behind the characters in like a red neon stage lighting. This is a prominent and memorable logo for the film.  

Thursday, 6 October 2011

Casino Royale Poster Analysis


Casino Royale came out in 2006; and was an instant hit as the new James Bond series comeback. The background to this poster is a metallic like grey colour; that gives off the impression of seriousness and formality. This is then backed up with the evidence of Daniel Craig who portrays James Bond in a smart black suit, but with the bow tie undone – showing a sense of slight informality. He is also holding a gun, which shows the use of violence and weaponry in this film, which will interest a lot of the male gender audience as this is usually a point of interest in a film for this audience. There are then three separate images portrayed on the right hand side. The first, Is of a chase between two boats and a helicopter, if studied closely, one may be able to recognise the canals of Venice and surrounding buildings in this image. This Image gives an impression of action being featured in the film, and gives an idea as to what type of action. The second image is of the two leading cast members, Daniel Craig and Eva Green, also in the water, emphasising its presence featured in this film. This also shows the element of romance being featured in the film and again, opens doors for a wider audience to enjoy the film. The third and final image is much larger and shows an Aston Martin car driving past a large exploding building, showing more action scenes and the use of fast cars to excite an audience. These images are presented in a certain manner that looks like a gun barrel, a trait of the James Bond franchise, which defines it and makes it recognisable. The title is in a white text, centred and near the bottom of the poster. The text has a slight shadow to it, which is swept to the left to give the impression of movement and speed. The title is placed in such a way that the two ‘O’s are one above the other, with the ‘7’ placed strategically underneath to create the OO7 trademark for the James Bond films. The ‘7’ also features the well-known logo of the gun.

Tuesday, 4 October 2011

Kill Bill Poster Analysis

This poster is for Kill Bill – a film that I have taken a lot of inspiration from to create my teaser trailer. The poster is comprised of a bright yellow background with the contrasting black text and embellishments to stand out. There are all sorts of connotations and metaphors that can be made to the yellow colour. For example, caution, intelligence and warning. Yellow is the colour of lemons, and this connotation can even be used as lemons are bitter; reflecting the mood of main protagonist, Beatrix Kiddo. The sub text ‘A roaring rampage of revenge’ is very dramatic, and the text colour is red, which has connotations with anger, evil, aggression, blood and death. All factors which are featured in this film – it gives a lot away about what might relate to this film. In red is also ‘Volume 1’ which draws attention to this text and implies that this is the first of a series or the first instalment to this particular story. ‘The Bride’ is wearing a yellow jumpsuit with black trim, again, another use of the yellow and black colour theme to make her costume match the poster (or the poster matches her costume). The jumpsuit is designed like leathers for a motorbike – giving the character a rebellious and fearless look of nature to her. This is then hit home by the expression of boldness and strength on her face. She looks determined and powerful. She is also holding a samurai sword; which gives away an element of the plot and is a device to give the audience a little more information about the film. The character looks very practically dressed and like she has a motive and a drive. This audience can get a lot of information from this simple poster. With the title ‘Kill Bill’ layered on top of the characters image, it leaves the audience to interpret that perhaps the character is set out to kill ‘Bill’. Having the picture of the star on the poster, Uma Thurman, on the poster may also draw in a wider audience, and with the text ‘The fourth film by Quentin Tarantino’ in a noticeable black colour with the white contrast – this grabs an audience’s attention and remind them that Tarantino will probably use his trademark cast choices.
The poster is simple yet effective, due to the bright colours, bold titles, and the very symmetrical theme to the poster, for example, the streamlined titles and information text, and the single stripe across the middle and Uma Thurman standing directly in the middle of the poster.